Rokn - New Brand for Kids
branding
brand mark
Rokn is the first of its kind as an Arabic project, creating educational and play-based tools that support children’s mental health and development.
The word “Rokn” is an Arabic means a “pillar” or “corner” — a fundamental side that supports and holds something together.
embracing letter curves
custom-designed typeface
symbol of support (leaning on parents& therapists)
primary color palette
text
secondary