Rokn - New Brand for Kids

branding

brand mark

Rokn is the first of its kind as an Arabic project, creating educational and play-based tools that support children’s mental health and development.

The word “Rokn” is an Arabic means a “pillar” or “corner” — a fundamental side that supports and holds something together.

embracing letter curves

custom-designed typeface

symbol of support (leaning on parents& therapists)

primary color palette

text

secondary

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